June 28, 2025

Lubbock’s running scene is experiencing unprecedented growth, making our marathon sponsorship a strategic investment for local businesses. The Texas Half stands as Lubbock’s premier (and most memorable) community athletic event, attracting participants from across the South Plains and beyond. What you get for being a sponsor:

• A Connected Community of Committed Athletes – The West Texas Running Club promotes distance running to aid physical fitness and wellness, uniting all runners regardless of age and ability while creating an environment of camaraderie. This established network provides sponsors direct access to a dedicated community that trains year-round, not just casual participants. The Texas Half is a full-service race event production company based in the hub of the South Plains, we offers structured training programs with USA Fit Lubbock. These organizations create a pipeline of committed athletes who participate in multiple events annually.
• Reaching Beyond Lubbock’s Borders – Texas boasts one of the nation’s most active running communities. Major cities like Austin host thriving running clubs with groups spanning all areas of the metroplex, while Houston’s established running culture includes competitive clubs with Olympic-caliber athletes. Many of these experienced runners travel to participate in quality races like the one we’re hosting in Lubbock, bringing their spending power to local businesses.
• 13 Mile Sweet Spot – Half marathon events attract particularly valuable demographics. These participants are typically experienced runners who’ve moved beyond 5Ks but may not be ready for a full marathons. They’re often in their prime earning years, health-conscious, and willing to travel for quality events. This translates to hotel bookings, restaurant visits, and shopping in sponsor locations. Your sponsorship investment reaches an active, affluent community while supporting Lubbock’s position as West Texas’ endurance sports hub.